Welcome to another edition of NWO.ai’s Weekly Pulse! This week’s edition breaks down some of the top trends our AI is seeing in the alcohol beverage market.  

New entrants enter the alcohol market

NWO.ai's signal for "Simply Spiked Lemonade," "Hard Fresca," and "Hard Mountain Dew"

According to an industry report, the global hard seltzer market is valued at $8.95 billion. Furthermore, the global hard seltzer market is expected to grow 22.9% annually between 2022 and 2030. This market growth has led several traditionally non-alcohol companies to enter the hard seltzer space. For example, the Coca-Cola Company recently announced the release of Simply Spiked Lemonade, in partnership with Molson Coors and Hard Fresca (a canned cocktail), in partnership with Constellation Brands. These new alcohol beverages complement Coca-Cola's existing seltzer product, Topo Chico Hard Seltzer. Similarly, PepsiCo has partnered with the Boston Beer Company to launch Hard Mountain Dew (Hard MTN Dew).

The impact scores for these new products have exploded over the past month. Moreover, the new drinks are estimated to have sustained momentum heading into the summer. Consumers' preferences are increasingly moving towards seltzers and canned cocktails, and these new entrants will be looking to seize the opportunity. In addition, we expect more legacy beverage companies to explore the alcohol space to capture back consumers who may have left the brands.  

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